Lima, Cristiane Patricia, and Sheldon Silva. “SWOT MATRIX AS A DRIVER OF STRATEGIC PLANNING: THE CASE OF A BEAUTY CLINIC”. Revista Mythos 17, no. 2 (February 27, 2026): 388–400. Accessed February 28, 2026. https://www.periodicos.unis.edu.br/mythos/article/view/1050.