LIMA, Cristiane Patricia; SILVA, Sheldon. SWOT MATRIX AS A DRIVER OF STRATEGIC PLANNING: THE CASE OF A BEAUTY CLINIC. Revista Mythos, [S. l.], v. 17, n. 2, p. 388–400, 2026. DOI: 10.36674/mythos.v17i2.1050. Disponível em: https://www.periodicos.unis.edu.br/mythos/article/view/1050. Acesso em: 28 feb. 2026.